It’s not easy hiring the right PR agency.
There are thousands to choose from.
But few who give clients what they need.
Some are strategic, but lack creativity.
Others have ideas, but lack the
thinking to do them justice.
Most are obsessed with their own
structures or financial targets.
Not enough are obsessed with
their clients’ businesses.
And hardly any set the bar high enough.
It’s just as difficult to find the
right agency to work for.
Too many put profit ahead of
staff development.
And don’t value their people enough
to teach and improve them.
So people end up moving on
to the next agency.
Where the same thing tends to happen.
We’ve created a new kind of agency
.
An agency that is creative and strategic.
An agency that is independent and
puts its clients first.
An agency that finds the best talent
and makes them even better.
An agency whose work
gets noticed,
makes a difference
and passes into
popular culture.
An agency that sets the highest
standards in the industry.
Welcome to THE ACADEMY
Mitch began his career at
BSkyB
before
becoming
Shine’s fifth
employee in
1999.
In 2006 he set up
Mischief, which became
the youngest
winner of
PRWeek, PRCA and
Marketing’s Agency of
the Year awards.
He led
Mischief into Engine group
before
creating The
Academy in April
2014.
Two
years later he went full
circle when
The Academy
merged with
Shine to form
The Academy Group.
Outside of work and family
life,
Mitch is
fanatical about
football and
can often be
found watching and
thinking about it.
Dan is one of the most
respected
figures in
the
industry having won every
major
creative award
including 12 Gold
PRWeek
Awards. He was previously
Creative
Chairman at
Mischief and
Executive
Creative Director at Engine
working across
the group’s
advertising,
PR, experiential,
digital and social media
agencies. Before
Mischief he
worked at
Cow PR and had a
spell in South Africa
where he
helped set
up the experiential
agency Cow Africa.
Beyond his family, Dan’s
favourite
topics are
art,
design and reading
advertising books.
Rachel founded Shine in 1998
with a vision
of
building an
agency where everyone was
encouraged to do just that.
Shine won over
100 business
and industry awards
including
The Sunday Times
Best Small
Companies to
Work For. She is passionate
about
entrepreneurship
and people
development;
qualities that have led her
to co-found six
award
winning agencies.
In 2016,
Rachel led
Shine into a new
era
when it merged with
The
Academy,
becoming
Chairman in the process.
Outside of work she can be
found
prowling
around her
veg patch
with her family.