Our latest for intu is a pretty bug one.
Because we are charged with showing how intu makes happier shoppers, and because nature is proven to make people happier, we have launched Big Bugs on Tour to bring shoppers face-to-face with giant bugs. The year-long initiative is backed by Chris Packham and features 12 supersized bugs including the hornet, honeybee and butterfly.
It’s a big, integrated campaign that includes experiential, OOH, radio and PR, which has got off to a FLYer with coverage achieved in media outlets ranging from LONDON EVENING STANDARD and THE TIMES to Blue Peter and BBC Wildlife Magazine.
We’re only at the beginning of the tour, but hopefully it will go some way to reconnecting people with nature, and making happier shoppers.