Domino's

A DOMINO'S SUPER SATURDAY

Saturday June 1st was billed as one of the biggest TV sports days in recent history due to the UEFA Champions League final, Anthony Joshua’s heavyweight title fight, ICC Cricket World Cup matches and more all taking place on the same day. Nicknamed Super Saturday, we wanted Domino's to be top of mind so we released a simple story predicting that 40 pizzas would be made every second.

Our hyped stats and fun picture story gave us more PR share of voice than any other QSR brand achieving coverage in The Guardian, Daily Star, Daily Mirror and The Sun.
 
A champion result.