We've just finished Amazon Prime Video's Good Omens world premiere and UK press tour, which was exhausting, but so satisfying.
Talent including David Tennant, Michael Sheen, Jon Hamm, Adria Ajorna, Miranda Richardson, Josie Lawrence, Neil Gaiman, Douglas Mackinnon and the late Terry Pratchett's hat were all part of the publicity plan, which generated hundreds and hundreds of features, reviews and news stories. Highlights include a giant feature on This Morning complete with a choir of Satanic Nuns, an 11-minute interview on BBC Radio 4 Front Row and the arch angel (Michael Sheen) and demon (David Tennant) appearing on The Graham Norton Show.
Over 700 media and influencers attended the world premiere of the show ensuring the world knew about the release of the new show.
A very Good Omens indeed.