Whilst Emma Raducanu was defying expectations at the US Open to become the first British women’s Champion since 1977, the Prime Video Tennis team was busy delivering some faultless press office coverage. Interviews with Prime Video pundits Annabel Croft, Greg Rusedski, Tim Henman and Daniela Hantuchová resulted in coverage with Mail On Sunday, Daily Mirror, BBC News, talkSPORT and many more.
The campaign culminated with Prime Video reinvesting the broadcast fees from their partnership with Channel 4 back into British women’s tennis to support the next generation of talent, which prompted hundreds more pieces of coverage.

Game, set and match!