Amazon

"Alexa, It's Coming Home!"

Football fever has swept the nation, and even Amazon’s voice assistant Alexa is in on the action. Sharing snappy summaries of the World Cup, users across the globe can ask Alexa everything about the beautiful game’s biggest tournament. And for those who don’t know their Vardy from their VAR, Alexa has launched daily ‘blags’ to give the non-initiated football fans some knowledge in their back pocket to impress their friends down the pub, or round the water cooler. Just ask ‘Alexa, how do I bluff my way through the World Cup?’ and become a footballing genius.
 
Alexa’s new found knowledge scored big in Daily Mirror, Daily Express, Evening Standard and more, driving World Cup watchers to use Alexa.