The Amazon Devices team has crowned a busy end to 2020 by announcing that Her Majesty The Queen’s Christmas Day Message will be made available via Alexa, enabling more people than ever to hear the Monarch’s annual address.
It's an idea generated, brokered and delivered by The Academy bringing digital innovation to a tradition stared in 1932, and giving Amazon Alexa device users across the Commonwealth the opportunity to hear the speech from 25th December.
To listen to the message, users can ask, “Alexa, play The Queen’s Christmas Day Message” or “Alexa, play Queen Elizabeth’s Christmas Day Message” from 3pm GMT on Christmas Day and the official speech will play in full.
The news received a royal flush of coverage, securing over 300 pieces, including two front pages across The Daily Telegraph and Daily Express, plus coverage in and on every national media outlet with standalone features on BBC Breakfast, ITV News, Sky News and across BBC Radio.
Over to you Ma'am.