Amazon

"ALEXA, PLEASE CHANGE THE SUBJECT"

At a time where families are known for bickering, we worked with Amazon to create a feature that would be helpful over the Christmas period - allowing users ask Alexa to "change the subject" at the dinner table.
 
With some helpful research (which found families have their first argument at 6.30pm on Christmas Day) and witty responses from Alexa, we secured over 130 pieces of coverage including over 80 broadcast pieces and two BBC News features.

Merry Christmas Alexa.