"Alexa, show us Amazon's new products and services"

One of Amazon’s biggest launch events looked a little different this year. Instead of a live event in Seattle, UK journalists were treated to a virtual showcase in the comfort of their own homes, complete with a posh picnic to celebrate the annual occasion.

The event showcased 15 brand new products in 40 minutes, including some brand new Devices, new privacy settings and even featured a sustainability pledge.
From mailers to virtual invites and media briefings, we handled all press requests and sell in for the UK market, resulting in record coverage across broadcast, print and online media.