Amazon

"ALEXA, WHAT'S A CATCHFART?"

Following on from British language boosting campaign last year, our latest work for Amazon Devices has reunited Alexa with language expert, Susie Dent, to help people discover new words.

The Alexa’s Word of the Day feature has been updated with handpicked phrases from Susie’s diverse vocabulary, including 'nod-crafty' (nodding the head with an air of great wisdom and understanding when you actually tuned out a while ago) and 'catchfart' (one who obsequiously and slavishly follows on the tail of another), with Brits admitting they have to look up the meaning of words nearly 100 times a year.

The story has bagged over 100 pieces of coverage so far. Just ask "Alexa, what's the word of the day?" to find out more.