We teased the latest Prime Video All or Nothing: Tottenham Hotspur series by releasing images of a tongue-firmly-in-cheek billboard installed not far from Stamford Bridge, the home of head coach José Mourinho's former club, Chelsea FC. The "ever wondered what you're ex is up to?" ad generated a burst of coverage and plenty of memes, and perfectly set up the virtual launch event and Q&A with players Dele Alli, Heung-Min Son, Hugo Lloris and Lucas Moura, as well as the man himself, José.
Coverage landed in pretty much every sports and news outlet you could think of. "Special", as Jose would say.