We've just helped renowned Islay distillery Ardbeg, known for its smoky whisky, launch its own beer with profits going to support clean water projects, in partnership with craft beer social enterprise Brewgooder.
The Shortie Smoky Porter is the brainchild of flatmates Alan McIntyre, global senior brand manager at Ardbeg, and Alan Mahon, founder of Brewgooder. It is named after Ardbeg’s beloved canine mascot, Shortie the Jack Russell.
The smoky beer was made using the same peated malt as the award-winning Ardbeg Ten Years Old whisky, capturing the distillery’s signature character with notes of bitter dark chocolate, malty biscuit, dry espresso coffee and a hint of liquorice. And, well, it's delicious. A view firmly confirmed on virtual tasting sessions with media and influencers and in national, regional, lifestyle and drinks press coverage.