Amazon

ART OF MOTHERHOOD

We've just wrapped on an inspiring Mother's Day campaign for Amazon Handmade, which celebrated three women who have 'mothered the nation' through the pandemic.

Huge murals were hand-painted in London, Glasgow and Cardiff featuring incredible community heroes Jonelle Awomoyi, who supports young people's mental health and helps them find employment opportunities; Donna Foote, who delivers vital supplies to the vulnerable; and Professor Alka Surajprakash Ahuja, who helped digitalise NHS Wales in a matter of weeks after lockdown was announced.

Lots of heart-warming coverage followed, all mentioning the 'handmade' nature of the project, and highlighting the power of personalised 'thank yous' this Mother's Day - perfect messaging for Amazon Handmade.