Amazon

AUTUMN NATIONS CUP

We've just wrapped on our campaign for the inaugural Autumn Nations Cup on Amazon Prime Video, its first foray into rugby broadcasting.
 
It began with announcing the star-studded on-screen pundit team on the hallowed turf at Twickenham Stadium with Gabby Logan, Dylan Hartley and David Flatman just some of the talent overseeing proceedings. Interviews with playing talent were also placed with Billy Vunipola (England) and Stuart Hogg (Scotland) featuring in a range of broadsheet and earned media outlets.
 
We drove a steady drumbeat of fixtures and ‘how to watch’ news, introduced new Post-Cam technology to the game, and placed on-screen and off-screen talent interviews throughout.

From an activation point of view, we marked referee Nigel Owens 100th International Test by gifting a year of Amazon Prime to every household in his hometown of Mynyddcerrig in Wales so they could watch his historic milestone. And honoured his achievements with a Prime Video branded golden whistle, which he loved and posted about.
 
The campaign ran over seven incredible weeks and resulted in over 680 pieces of coverage.

A decent try if we do say so ourselves (sorry, not sorry).