We’ve been celebrating Winnie the Pooh's 95th anniversary by faithfully creating Pooh's house in the Hundred Acre wood and listing it on Airbnb.

The idea may have come from The Academy HQ, but it's been a genuine collaborative effort involving multiple agencies and the incredible artist, Kim Raymond, who adapted the books into a home.

Over 2,000 pieces of coverage (including this belter on ITV's This Morning) and a week of influencer relations has meant the campaign has well and truly gone viral, which is exactly what it deserved.

Onto the 100th!