We’ve just wrapped on a global campaign analysing nearly 90 years of the friendship between Mickey Mouse, Minnie, Donald, Daisy, Pluto and Goofy to revealing the secrets of true lifelong friendship.

Released to coincide with International Friendship Day, the Sensational Six embrace each other's quirks and differences (good and bad) to remain best friends forever.
A media and influencer campaign made a big splash across EMEA markets, with UK coverage including The Sun, Mirror and Evening Standard and big Disney fans including Amanda Holden, Tom Fletcher and Ashley Roberts among those who shared bespoke friendship illustrations across their social channels.
Top work from the Disney team (who are also the best of friends).