The team has been busy with Black Friday, one of Amazon’s biggest shopping holidays. This year, while many were staying home and looking for ways to keep entertained, we launched Black Friday Live, a series of celebrity-fronted virtual events designed to put a smile on faces around the UK.
Eleven Black Friday Live episodes (shot, edited and produced by The Academy Productions) ran at 6pm daily throughout the shopping event featuring some of the UK’s best-loved celebrities including David Walliams, Marvin Humes, Alesha Dixon, Amanda Holden, Rylan Clark-Neal. Customers could join in activity including cocktail-making, Christmas baking, festive fashion and football gaming.

The events kick-started Amazon’s eleven days of deals and helped generate a record year of Black Friday coverage. It even got voted as one of the top Black Friday marketing campaigns by SocialDay, proving you can still create something special despite lock-down.