For the biggest day in the shopping calendar, Morrisons wanted to ensure each and every customer was Black Friday ready by offering its biggest ever breakfast for a fiver to fuel them through the day.
The Black Fry-day 19-piece breakfast offers three sausages, three rashers of bacon, three hash browns, baked beans, mushrooms, two halves of tomato, two fried eggs, two slices of black pudding and two half slices of fried bread – all for just £5. A bargain in anyone’s book.
The simple story provided a hook to promote all Morrisons Black Friday deals achieving over 50 pieces of national, consumer and regional coverage, as well as over 150,000 social media interactions.
The Morrisons team is on absolute fry-er.