Karcher

BUSTING THE 10-SECOND RULE MYTH

To highlight how the Kärcher Steam Cleaner can kill 99.99% of bacteria we took on the biggest bacteria myth of all: the 10-second rule. Research developed with a hygienist found that food dropped on the floor for just a second could contain deadly bugs such as E. coli and Salmonella, yet over a third of us would still eat it (hence the need for a Karcher steam cleaner…).

A simple story that really cleaned up with coverage ranging from The Times to the Today programme.