Morrisons

BYE BYE PLASTIC BAGS

The Morrisons team displayed some world-class media relations skills this week as the supermarket announced the end of all plastic bags in its stores. Paper alternatives will replace 100 million plastic bags and save 3,200 tonnes of plastic a year.

Over 140 pieces of coverage were generated across broadcast, print, online and trade media including BBC News, Sky News, The Sun, The Times and Daily Mail.