Our latest news story for Kärcher dived into the nation’s cleaning habits and how they’ve changed over the last year.
WFH and trying to stop the spread of viruses have been the main drivers of a huge lift in time spent cleaning our homes, with social media helping to transform us into a nation of 'Hinchers' who get a sense of satisfaction, achievement and pride from gleaming homes.
A top media relations effort ensured a clean sweep of coverage, landing 11 national pieces and lots more online.