Xero

DEXTER THE DIGITAL TAX ADVISOR

This week we introduced the finance world to Dexter the Digital Tax Advisor, Xero's mascot for the HMRC's Making Tax Digital initiative that will see all small businesses having to file their tax returns electronically from April 2019.

Dexter, the long-distant 'cousin' of Hector, HMRC's original Tax Inspector, graced the stage at the Festival of Accounting, Xerocon, to remind people in the audience to get MTD ready.

Expect to see a lot more of Dexter in the coming months as he stars in (The Academy-conceived) Xero advertising, PR, experiential and merchandise campaign.