Ubisoft

DIVISION 2 PROMOTES THE DIVISION 2

To promote Tom Clancy’s The Division 2, Ubisoft shunned Premier League footballer ambassadors in favour of Division 2 (EFL League 2) stars.
 
Players including Matt Taylor (Swindon Town), Kieran O’Hara (Macclesfield Town), Callum Brittain (MK Dons), George Ray (Crewe Alexandra), Omar Sowunmi (Yeovil Town) and Robbie Simpson (MK Dons) were all signed-up from League Two to promote the latest game in the blockbuster franchise.
 
Ex-Premier League legend and current midfielder for Swindon Town, Matt Taylor, said it best: “Each division is different, but the one thing that remains is true passion for the game.”
 
The tactic caught the eye of key media and has helped to make "Division 2" stick in then minds of gamers and sign up to the Open Beta ahead of general release later this year.