Easter Egg? More like Easteurghhhh Egg! In true Bear Grylls fashion, this Easter we brought the “UK’s Most Extreme Easter Egg Hunt” to The Bear Grylls Adventure in Birmingham.
Working alongside the country's top chocolatier, we created a limited range of the most eggs-treme Easter Eggs, infused and encrusted with edible insects including freeze-dried crickets, Buffalo worms and mealworms, adding a real crunch to every bite.
The range was also infused with the DNA of Bear Grylls himself, taken from a mouth swab and incorporated into the chocolate blend in a lab.
Guests who attended The Bear Grylls Adventure over Easter got the chance to take part in the UK’s most extreme Egg Hunt, where Easter Eggs were hidden across the attraction, including Europe’s highest High Ropes, challenging those taking part to not only conquer their fears, but locate the eggs too.
News coverage of the UK’s most extreme Easter Egg Hunt was achieved across broadcast, print and online outlets.