This month Xero welcomed more than 3,000 accountants, book-keepers and partners to Xerocon London 2019, the world’s most beautiful and innovative conference for cloud accounting accounting.

Over the years we've helped the event achieve cult-like status (being more rock concert than accounting seminar) and become THE fixture in the fintech calendar.

This year was no exception with the PR campaign generating headlines in all the right places from finance media to broadsheets to tabloids. It even trended on social.

Epic accounting.