Ten oversized goose heads landed in Shoreditch to mark the launch of Goose Island’s first ever European Brewpub.
A social activation with two things at its heart – good beer and good company – the heads, designed by London artist Jess Wilson, were placed with businesses in the local area to attract footfall to Goose Island’s neighbours. In turn, punters lucky enough to spot a goose and share it on social media received a pint on Goose Island at the new Brewpub.
Neighbourly goodwill and a damn tasty beer? We’ll cheers to that.