Amazon

GREAT AMAZON BAKE OFF

We launched Amazon's Great British Bake Off partnership with a British Bake Off Barometer report looking at who bakes what, where. Media gobbled up the facts and stats with coverage across nationals, regionals and consumer lifestyle outlets.

On the evening of the first show we put on a GBBO party, hosted by previous contestant Sophie Faldo, and including a screening, a biscuit-icing competition, a dance-off to the 'best songs to bake to' (courtesy of Amazon Music) and, of course, lots of cake.

Delicious.