Lucozade Sport

HEAVYWEIGHT MARKETING CHAMPION OF THE WORLD

Lucozade Sport’s new Fruit Punch flavour has officially launched in collaboration with the Heavyweight Boxing Champ Anthony Joshua, and AJ was spotted taking its marketing into his own hands by putting up a billboard of his own face in his home town of Watford.
 
But it’s not just billboards he’s turned his hand to - he’s been delivering crates of the drinks to corner shops and even surprising joggers and shoppers in a bid to get the word out about his new product.
 
The media loved AJ’s humble efforts and Fruit Punch is proving to be a knockout success.