In 2017 we established Amazon as the "Home of Black Friday" (highlighting the fact it was Amazon that brought the shopping day to the UK in 2010).
The pinnacle of our campaign was a central London pop-up shopping experience.
In 2018, we super-sized the concept opening Amazon's biggest physical retail experience space yet.
The Amazon Home of Black Friday hosted over 20 partners, showcased over 500 products, welcomed over 100 media, celebrities, influencers and, of course, 8,000 actual shoppers.
The campaign generated tonnes of headlines and basket spend.
It was one of the biggest campaigns we've done all year, and planning has already started for Home of Black Friday III in 2019!