To celebrate Halloween we changed Morrisons to Horrorsons (see what we did there), and introduced a heart-thumping range of spooky foods to its market street counters. Shoppers had the chance to get into the spooky spirit by trying the ghastly range including Bull Tails, Goblin Toes, and a huge Wolf-fish, which came complete with a set of crushing molar teeth.
The haunting story captured the imagination of national, regional and consumer media.
Halloween. Morrisons Makes It.