Morrisons

HOTTEST SUPERMARKET CURRY, MORRISONS MAKES IT

Morrisons launched a Volcanic Vindaloo earlier in the year and received a note from one daring customer saying that it wasn’t hot enough. So, we spoke to our Foodmakers and came back with the hottest curry available from a supermarket, the Flaming Fiery Phaal, which is made with the hottest chilli in the world to give it a spice rating of EIGHT chillies.
 
The spicy product has gone down a treat with over 50 pieces of broadcast, print and online coverage as well as over 500k views on a film that we created, which in turn has inspired heat-hungry fans to take to social media and show themselves tackling the challenge.
 
Some do like it hot.