Disney

HOW TO MAKE FRIENDS AND INFLUENCE...5 YEAR-OLDS

We channeled the power of Disney Junior's Vampirina characters to give kids (and parents) advice on how to break the ice and make friends on the first day of school.

The charming video guide hit a sweet spot with media generating coverage in the likes of The Sun and Daily Mirror, and touched a nerve with thousands of parents with the film amassing over 300,000 views and becoming a topic of conversation on Mumsnet.