Our latest campaign for intu shopping centres has brought together colour psychologists, light artists and designers to create three ‘light houses’ to help make shoppers happier, calmer or more energised.
The initiative is part of intu’s commitment to the wellbeing and happiness of its visitors and is a big, integrated campaign that includes experiential, OOH and PR.
The intu Light Houses will pop up at 12 centres throughout 2020, but the launch has already passed with flying colours, generating a load of national and local media coverage.