Disney

IT ALL STARTED WITH A MOUSE

In 1928 Walt Disney introduced the world to Mickey Mouse and over the last 90 years he has gone from simple sketch to cultural icon.
 
To mark 90 years of the mouse we brought famous faces world’s of fashion, music, film, TV and entertainment together to pay tribute to the cultural impact he has had on the world. Stars including Kate Moss, Heidi Klum, Mark Hamill, Tinie Tempah, Amanda Holden, Sam Claflin, Phillip Schofield and Hayley Atwell are amongst those who have been photographed by the brilliant RANKIN for a special edition book to be released in support of charity Together for Short Lives later this year.
 
The campaign has achieved over 300 pieces of coverage to date from TV segments on This Morning to a double page spread in DAILY STAR and everything in between including LONDON EVENING STANDARD, THE SUN, VOGUE and the DAILY MIRROR. The images have been seen by millions thanks in part to social posts from everyone involved.
 
It’s a big campaign for a little mouse, which kicks off stage 1 of a year of celebration and hopefully raises a lot of money for an excellent cause. And Oh Boy are we excited…