Lucozade Sport


With the fitness sector taking a big hit by the outbreak of the coronavirus, Lucozade Sport has created a fund with an initial £100,000 up for grabs for trainers, instructors and coaches who are unable to do their usual classes.
The Keep Us Moving fund is helping keep the nation active by paying fitness professionals for online workout sessions and streaming them over the Lucozade Sport’s IGTV and YouTube channels.
Heavyweight Champ, Anthony Joshua, launched the campaign from his Instagram account where he called on fitness experts from all fields to get involved and help everyone stay healthy, and national coverage and video submissions have already started to fly in.
A brilliant way for the brand to give back and keep us all moving.