Morrisons

LITTLE GREEN BAGS

This was the week that we announced Morrisons was bringing back good ol’ traditional brown paper bags for its loose fruit and veg in a bid to cut the amount of plastic used by shoppers in store. The move is designed to save 150 million small plastic bags from being used every year.
 
The announcement led the news agenda for the week with blanket coverage across national, regional, consumer, trade and broadcast media.

Small paper bags, but big headlines.