Our latest for Mastercard has revealed the love for local after a year of lockdown, and the renewed appreciation people have for shops on their doorstep. The story highlighted the very important role local businesses play in communities and local economies and was supported by a global influencer campaign spreading local love.
Our assets helped secure over 500 pieces of coverage in 16 countries, with European influencers including Alex Zouaghi, Marta Del Marco and Gianluca Fazio helping to reach millions more.