Lockdown being lifted means that sport is back. Lucozade Sport celebrated the moment by hosting the first football game back, a 00:01 kick off on March 29th marking the end of a five month hiatus. The game featured teams from Rising Ballers and was broadcast live on Instagram, as well as providing media with a perfect bounceback moment.
Over 140 pieces of media coverage, with Lucozade Sport at the heart of the story, reached over 49m people.
Game (Back) On.