Morrisons

MORRISONS IN BLOOM

Flowers have been one of the country’s most popular online purchases during lockdown with online searches up 277 per cent. Responding to the surge in demand, Morrisons is doubling the amount of in-store florists – taking on over 180 more professional florists.
 
Some great imagery and a quick alert resulted in over 70 pieces of national, consumer and regional coverage. Bloomin' marvellous.