Morrisons

MORRISONS LEADS ON GREEN FARMING

Some expert media relations skills ensured that Morrisons pledging to be the first supermarket to be completely supplied by net zero carbon British farms by 2030 (five years ahead of the market) landed big in broadcast, print and online media.

Over the next few years Morrisons will work with its 3,000 farmers and growers to price affordable net zero carbon, meat and vegetables, which is good for the customer and good for the planet.