Morrisons

MORRISONS MAKES IT CHRISTMAS FILM

This year we convinced Morrisons to shun an expensive brand ad and hand over their Christmas film to their colleagues in the ultimate demonstration of its 'Morrisons Makes It' brand proposition.

Pam Abbott and Bev Kelly from Morrisons Wakefield didn't disappoint with their story about the journey of donated food going to local street kitchens. Produced by The Academy, with input from various Morrisons colleagues, the resulting film racked up over 100,000 organic views within days of release with media calling it the "most heart-warming of all the Christmas ads".

Judge for yourselves below (but we recommend having a tissue handy).