Morrisons

MORRISONS PAPER BAGS FOR LIFE

Morrisons continues to wage war on plastic with its latest initiative to remove plastic ‘bags for life’ and replace them with paper ones. The move follows research that showed some plastic bags for life were being thrown away after only one use and aims to save 3510 tonnes of plastic a year.

A perfectly executed media strategy landed over 250 national and regional news, features and broadcast mentions - including four front pages.