Disney Junior

MOUSE CROSSING

Last year we launched Disney Junior Parenting Hacks, a fully-integrated campaign that gives the channel a clear purpose, namely helping people with the difficult task of parenting.

Our latest "hack" involved helping children with road safety and saw legendary designer Margaret Calvert OBE redesign signs using characters from the hit show Mickey and the Roadster Racers. The activation was part of a much bigger campaign with the charity BRAKE, which sees education packs delivered to nurseries and schools throughout the UK.
 
Our pod and Vodcast content was viewed hundreds of thousands of times whilst mainstream media including BBC Newsround, ITV and Sky News, The Sun, Metro, Mirror, i and our favourite design outlet, It's Nice That, featured the news.

Mice work.