The Royal British Legion

#MYPOPPY SOCIAL STORIES

This year's Poppy Appeal is all about telling the 'story behind the Poppy' and helping people understand that the Poppy is not just a symbol of Remembrance, but also of hope - as every pound donated helps The Royal British Legion care for our Forces.

Hundreds of celebrities and influencers have got involved to highlight the work of the Legion by sharing their #MyPoppy stories, which in turn have sparked thousands of stories of Legion support.

#MyPoppy has generated plenty of publicity, but also extended the Legion's relevance online and helped reach a younger audience.