Disney

ONCE UPON A KINDNESS

We've just launched a unique Disney Princess storybook collection featuring new and original stories that highlight the importance of courage and kindness. The PR-led idea has been in development for months with 14 inspiring tales featuring Tiana, Belle, Moana, Mulan, Cinderella, Merida, Snow White, Rapunzel, Pocahontas, Jasmine, Aurora, Ariel, Elsa and Anna being crafted and illustrated by some of the world's best artists.

It's a truly global campaign with toolkits, local influencers and celebrities ensuring lots of coverage, hundreds of thousands of book downloads and millions of children inspired.