Our latest campaign for Nokia has brought six writers together to create short, shareable messages of hope and optimism for people to send on to others around the world.
The Positive Posts campaign included messages from George the Poet, James McInerney (whose Poetry Project is behind the positive words on the London Underground) and novelist Ruskin Bond.
A simple idea highlighting Nokia's latest range of phones, perfect for WhatsApping and messaging, which has generated thousands of pieces of PR coverage and hundreds of thousands of views for the video assets.

Positively successful.