We've just wrapped on our biggest Prime Day yet.

The campaign was designed to demonstrate that Amazon Prime Day is a "good day" for all involved - customers who get great deals, sellers who can use the platform to grow, and communities who benefit from Amazon's scale to do good.

A hard-working press office delivered unmissable deals coverage across all retail categories, and worked with over 70 influencers to drive Prime Day excitement.

We celebrated sellers by gifting customers £10 for every £10 spent on small businesses, recruiting social stars Chris and Rosie Ramsey to promote the offer by going behind-the-scenes and picking orders at an Amazon fulfilment centre.

And we produced a star-studded gig at the iconic Roundhouse in Camden featuring Brit #1 album holder Tom Grennan, singer-songwriter Mimi Webb and south-east London lyricist, Shaybo, which was streamed live for customers around the UK. The event supported a number of UK-based mental health charities including YoungMinds, Together for Mental Wellbeing and Making Me.

All in all, the activity generated over 2,500 pieces of earned coverage and millions of online engagements.

A Prime example of a job well done.