This week, the Prime Video team helped deliver the inaugural Prime Video Presents Sport showcase at an in-person event at the Pan Pacific Hotel in London where Prime Video outlined its commitment to bring the best of sport to Prime members.
Some of the biggest names in UK sport, including Nicola Adams, Patrice Evra, Thierry Henry and Wayne Rooney were in attendance, as Prime Video unveiled new updates and announcements across its premium live sports, films and TV series.
A strategic media plan and placement of Q&A news lines and assets delivered widespread broadcast, national and consumer coverage including over 10 pieces of print including a front cover on The Sun, back-page of The Guardian and standout coverage in Variety, Mail Online and SPORTbible.