Disney Princess is the world’s biggest girls franchise with enormous impact (as anyone who knows small children will know!)

We’ve recently developed and delivered a project to use the might of Disney to redefine what it means to be a Princess — and there’s not a tiara or Prince in sight.

Over 5,000 parents and expert Judy Reith helped us compile a 10-point checklist of what it takes to be a Disney Princess.

The Princess Principles were then turned into posters by brilliant illustrators Kate Moross, Rose Blake and Kate Forrester.

The posters are being given away for free to girls across the country in Disney Stores and online.

And Disney’s efforts have been applauded with coverage ranging from Sky News to Mashable and lots in between.