This week we announced the R.White’s Penny Farthing Race in honour of the lemonade company's Victorian spirit of championing lighter moments.
Endurance cyclist Mark Beaumont will attempt to break the current 132-year Penny Farthing record of 22.1 miles in one hour on a custom-built bike designed with R.White’s new fruity lemonade flavours in mind, obvs.
Over a wet weekend we captured one of Mark's training sessions and used the assets to announce the race. Loads of media ran then news including The Sunday Times, The Times and The Scotsman, and we're now counting down to the big (Penny Farthing) race later this summer.